Use Storytelling To Master Video Creation & Digital Marketing
Updated: Nov 11, 2021
Master Video Creation Through Storytelling
Storytelling is a powerful technique that can be used for video creation. By adding a storyline or narrative to a digital marketing campaign, you can help build a connection between a brand or business and their unique target audience. As video creation experts, we’re going to discuss the importance of storytelling when it comes to filming a video and how you can bring your digital marketing campaign to life by using characters and themes that reflect your customer base.
FAQs & Emotional Response
Suppose you want to create a video to answer the top FAQs your customers have. While you might be tempted to resort to a simple text-on-screen clip, displaying the questions and answers one by one, we highly recommend that you incorporate storytelling into your video creation process. By setting the scene, casting a character who reflects your target audience, and visually showing their struggle, problem, or issue, viewers will feel more connected and engaged with the story. Storytelling naturally evokes an emotional response, whether it is compassion, empathy, anger, or frustration. In doing this, your viewers will be far more inclined to take action after viewing the digital marketing campaign, giving a brand more chance of converting viewers into new customers.
In fact, we recently demonstrated the power of storytelling in video creation while working with Virginia Credit Repair. By focusing the video content on a key character and highlighting her concerns, worries, and life goals, we were able to position Virginia Credit Repair as an industry leader, able to help support their customers and provide a solution to their financial difficulties. And as the saying goes, a picture can paint a thousand words; video creation can help make complex business models or concepts far easier to understand.
Video Content Is More Engaging
While content is king, video creation can help build trust and a deep connection between a brand or business and a customer. Some brands enjoy showing behind-the-scenes clips of their business and teams, which can help break down barriers and show that a brand is transparent as a business. Other companies enjoy creating videos to inspire, entertain and inform their viewers about new products or offers. Whether you want to film a product demonstration video, an FAQ clip, or perhaps a behind-the-scenes sneak peek, use the art of storytelling to draw in viewers.
The beauty of storytelling is that typically it follows a set order; the beginning, the challenge, hurdle or dilemma, the solution, and the happy ending. Since humans are naturally intrigued by stories, this format is highly engaging and will likely perform far better than a simple blog or social media post.
Studies show that 54% of consumers claim they want to see more video content from brands and businesses that they support (HubSpot 2018), and video marketers can generate 66% more qualified leads a year thanks to video creation (Optinmonster 2019). Moreover, 93% of marketers say that they’ve converted customers thanks to posting video content on social media and incorporating videos into their digital marketing campaigns.
So if you’re ready to harness the power of video creation and storytelling, feel free to contact our team today!
Client: Virginia Credit Repair
Assitant Director: @ellejaiphotography
AC/ Grip: @imcarlosalvarez94